Everything You Should Know When Buying or Renting Movies from iTunes

download movies from itunes store

As one of the biggest online digital media stores in the world, iTunes is providing us with a large number of movies and TV episodes from either independents or major Hollywood studios in thousands of titles. No matter you are new to join iTunes or already a regular user of it, you are suggested to take a look at the following things that you may encounter when renting or buying movies from iTunes so as to make the process smooth.

Price for iTunes Movie Rental and Purchase

Movies sold from iTunes Store typically range from $14.99 for new releases to $9.99 for most other movies. While the price for renting a movie on iTunes varies from $4.99 for HD to $3.99 for SD.

System Requirements to Purchase or Rent iTunes Movies

Firstly, you should know that you can rent and purchased iTunes movies either through computer or iOS devices. For a Mac or PC, it will require the installation of iTunes with the version 10 or later. If you would like to rent or buy the iTunes movies on iPhone, iPad or iPod touch, you should confirm those iOS devices are running iOS 3.1.3 or later.

Store iTunes Movie Rentals and Purchases in Cloud

With the iTunes in cloud, once you rent or purchase a movie, you can play it on your computer or iOS devices or TV (using Apple TV) and each device will remember where you stopped watching and picks up where you left off. Also, you can download your previously purchased movies to all your devices through iCloud – regardless of what device you bought your movies on.

How to Rent or Buy Movies from iTunes Store

There are two common and easy ways for you to buy and rent iTunes movies either via computer/iOS devices or via Apple TV.

Rent or Purchase iTunes Movies from Computer/iOS

You can simply use computer or iPhone, iPad, iPod touch to rent and buy movies from iTunes Store. Firstly, sign in your iTunes account with your Apple ID and browse the iTunes Store to find the movie you want to rent or buy. Then click the “Rent” or “Buy” button beside the movie to begin downloading it immediately to your computer or iOS devices.

Rent or Purchase iTunes Movies from Apple TV

To buy or rent iTunes movies from Apple TV, you should firstly log into the iTunes Store from the main Apple TV menu. Then you can select the movies from the categories of Top Movies, Genius, Genres and Search. Once you click the Rent or Buy button, a confirmation message will appear. At this moment, click OK to continue downloading the movie. Please note that the 1080p HD movie content is available for renting and purchasing on Apple TV 3rd generation only.

iTunes Extras for Purchased Movies

Many of iTunes movies come with iTunes Extras, which includes interactive bonus features and exclusive bonus content such as image galleries, behind-the-scenes footage, deleted scenes, interactive timelines, and more. iTunes Extras are only available with purchased movies.

Restrictions of iTunes Movie Rentals and Purchases

Asides from the good parts, there are still some restrictions caused by iTunes movies that you should know.

24-hour Time Limit for Rented iTunes Movies

All movies you rent from iTunes are protected by Apple’s FairPlay DRM technology, which imposed a period of validity to the rentals. That’s to say, a movie rented from iTunes will automatically disappear from iTunes library when the rental period ends. You only have 30 days to keep a movie after you rent it. Once you started watching the rental, you only have 24 hours (in the US) or 48 hours (elsewhere) to finish it.

Limited Playback Devices for Purchased and Rented iTunes Movies

Due to the DRM lock, it’s impossible to watch the iTunes movies on any non-Apple-approved device since all of the movies of iTunes are restricted to be played on Apple-approved hardware and software, such as iTunes, QuickTime, iPhone, iPad, and iPod touch.

Ultimate Solution to Unlock DRM Protection from iTunes Movies

itunes drm media converter mac

It’s really frustrated to be limited to use the legally purchased iTunes movies on Apple’s devices only. Therefore, here you are recommended with a professional iTunes DRM removal tool, TunesKit iTunes DRM Video Converter for Mac (Windows) to remove DRM lock from rented and purchased iTunes movies once and for all. With this smart DRM remover, you can easily get rid of DRM protection from iTunes movie rentals and purchases while converting the protected M4V files to universal MP4 supported by most other media playing devices. By adopting an advanced DRM removal technique, TunesKit is able to preserve the original video quality as well as AC3 5.1 surround sound in the output.


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